Track measurable conversation moves, like ratio of questions to statements, time spent summarizing, or clarity of next steps. Annotate with intent and context. Correlate trends with business outcomes thoughtfully, acknowledging confounders. The goal is guidance for improvement, not surveillance that chills experimentation and honest connection. Facts inform coaching, while stories remind everyone why the work matters.
Blend scenario variants, randomize prompts, and avoid overly scripted answers. Use multiple raters and calibration sessions to improve reliability. Provide exemplars that model reasoning, not just perfect phrasing. This keeps practice authentic while still giving fair, comparable signals of growth across cohorts and time. Learners feel challenged, not gamed, which encourages sincere effort and reflection.
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